To marry cool style with ultra visibility is a vastly difficult challenge. LUMO, a British based cycle clothing start-up is crowd funding through Kickstarter in order to achieve this initiative. Seemingly non bulky and lightweight, LUMO’s key feature is blinding LEDs that are hidden behind a layer of thin fabric, when not lit up. At rest, LUMO’s products are well styled and unassuming. On the bike, they tastefully light the rider for 400m! I highly recommend taking a peek at their full range on Facebook or going directly over to Kickstarter where you can see there campaign video here. Good luck to them!