To marry cool style with ultra visibility is a vastly difficult challenge. LUMO, a British based cycle clothing start-up is crowd funding through Kickstarter in order to achieve this initiative. Seemingly non bulky and lightweight, LUMO’s key feature is blinding LEDs that are hidden behind a layer of thin fabric, when not lit up. At rest, LUMO’s products are well styled and unassuming. On the bike, they tastefully light the rider for 400m! I highly recommend taking a peek at their full range on Facebook or going directly over to Kickstarter where you can see there campaign video here. Good luck to them!
It will be no surprise to many that über cycle fan Paul Smith has launched a collection specifically with the cyclist in mind. The use of intellegent fabric, high-vis detailing and garment structure have been combined to seamlessly link both town and performance apparel. David Millar fronts the campaign along with a beautifully produced video which can be found here.